Ad Management Platform - MVP
Timeline
October 2018 - March 2019
My Role
- UX/UI Designer
- UX/UI Researcher
Team Members
- Aaron Itzkowitz (Business Owner)
Tools
Summary
Delivering Ads is one of the biggest markets nowadays, there is so much media content ready to be displayed and companies are spending Billions of dollars each year trying to deliver this content. Political content is very important in this context and they are always looking to get the most accurate targeting and the most delivered content because the timelines are very tight.
Problems
The biggest problem in this market is that companies spend so much money trying to reach a lot of people but they actually do not get a lot of return of investment, they are wasting money. This platform will be providing a way to easily assure that the people you are targeting is viewing your content, to be able to do that we are relying in a reward system where you give something back to your users and we are implementing (verify view) technology that allows to confirm that people is looking at the ads and they finished it completely, in the future the next step is to recognize emotions and determine if the people liked or did not like the specific content.
Solution Requirements for MVP
$0B
In 2018 U.S spent more than 90 Billion Dollars in Digital Ads and it keeps growing
Create an Account
Create New Campaign
Pay for Campaign
Verify Delivered Content
Business Requirements - Defining Site Hierarchy
This is a very specific market that needed the experience of marketers and people working in advertising so we did some interviews that helped to clarify the information we need to provide and to collect from end users.
Product OverView
● The concept is to utilize the “Emotion Detection” core technology to create a
SAAS suite of products & service that allows message and content testing for
political campaigns.
● The tools would include a robust content management system to allow
multiple creative testing to occur simultaneously.
● The platform should allow the secure uploading of targeted consumers
needed to validate the client’s messages within certain segments and
subsegments needed to win specific geo-targeted campaigns.
Prototype v1 and Feedback - Dashboard
Because the flow of this project I created a medium quality prototype directly in Sketch and then we started getting feedback from that , it was a very useful methodology because initially it was a very abstract project.
Prototype v2 - Dashboard
I modified this screen according to the feedback we got from our user testing
"Card Sorting" v3 - Dashboard
We defined the information that we needed to display in the screen based on the user research that happened at the beginning of the project, in this phases we were looking for the best way to layout the information following the user experience from competitor analysis.
Paper Prototype - Create New Campaign
We had to collect a lot of information a we were looking for the best way to get information that is not very complicated and that allows the user to have a logic flow.
Iterations - Create New Campaign
We had to collect a lot of information a we were looking for the best way to get information that is not very complicated and that allows the user to have a logic flow.
Open Prototype (inVision)
In Progress ... Clickeable Prototypes and Zeplin Files Coming Soon
People ignore design that ignores people.